Ethical Companies – The Blog

Steve Antony Williams

Mobile number: 07903 627086 e-mail Address: ethicalsw@googlemail.com

A proactive, energetic and enthusiastic business professional with a passion for driving business and personal development in online and eCommerce environment from experience as a Head of eCommerce, operations manager and project manager with an extensive range of interpersonal, planning, communication and presentation skills, coupled with organisational and business management skills.

Key Personal Skills

• Extensive operations and senior management skills in online and specifically eCommerce environments.
• Extensive strategic and analytical skills in online and specifically eCommerce environments.
• Product development and management skills across a number of product sectors including home entertainment, toys, fashion and assorted FMCG products.
• Content development and management skills across a number of product sectors including home entertainment, toys, fashion and assorted FMCG products, utilising CMS content management systems.
• Project management skills in start-up and established eCommerce environments taking an online transactional website from beginning to end.
• Commercial and entrepreneurial mindset, coupled with a “can do” attitude and flexibility to achieve results, both conventional and non conventional, coupled with problem solving skills.
• Presentation and merchandising skills in eCommerce environments utilising multimedia technologies and user generated content/social media input.
• Microsoft Office and internet related computer application skills. Macromedia Dreamweaver (intermediate), basic html and php. Familiarity with most Windows software packages and a quick learner, including quantitative analysis packages such as SPSS and Minitab.
• Networking of Windows and Linux computer including servers and internet protocols.
• Psychological skill set, including empathic counselling and communication, postmodern rationale and the ability to see issues from multiple perspectives.

Career History (full CV and details available upon request).

March 2002 onwards – Retrowarez.com – Head of eCommerce and Operations for home entertainment eCommerce retail company responsible for the formation and subsequent running of eCommerce company Retrowarez.com

Commercial achievements:

• Project management and roll-out of a home entertainment e-commerce retail site, from investment of £10000 and a stock level of only 7 units to a peak turnover of just under £6,000,000 in under 2 years.
• Peak sales figures of circa 25000 units per week, maintaining profit margins at 20% to 25%
• Established direct trading relationships with manufacturers to source stock at distribution level, cutting out the wholesale “middle man” achieving a significant increase in profit margins.
• Created multiple channels for sale of stock via company website and third party marketplaces as well as wholesale transactions to other retailers.
• Identified opportunities to achieve higher than usual profit margins, such as sourcing out of print DVD titles to sell at higher margins.
• Optimised sales, marketing performance and retention through SEO, PPC campaigns and marketing based on results from website analytics packages such as Omniture and Google Analytics to achieve a significant return on marketing investment.
• Achieved a page ranking of 6 on Google largely through organic placement.
• Achieved a feedback score of over 100,000 on eBay, one of the top ten highest feedback ratings in the UK (at the time).

Responsibilities:

• Line management to 8 staff, overseeing hiring, training, personal development, mentoring and all other office and business management responsibilities.
• Liaising with external agencies and contractors and associated project management.
• Responsible for product development and management across a number of categories including DVD, video games, books, audio, toys and fashion.
• Responsible for overseeing all content management (CMS), adding new products, maintaining existing products, copywriting and associated data such as graphics and pricing structures and campaign pricing.
• Responsible for enhancing the user experience onsite, customer relationship/retention management (CRM) and all communication, both customer service related, and other related communications such as site suggestions etc.
• Responsible for all internet marketing strategies including SEO, SEM, PPC , banners etc.
• Maintained and drove all promotional marketing campaigns and ensured their financial feasibility over time to ensure adequate return on investment.
• Managed the entire logistical process from purchase of product to despatch of product and related customer service at each stage.

Other details with regards to earlier career history, academic background, reference etceteras are available upon request.

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